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This web page bodilycharm.com has the following in the homepage, "Bodily Charm is a full service body art studio in the New Hartford Shopping Center." Our analyzers saw that the website also stated " We provide a wide range of services that give you the freedom to express yourself in your own unique way." The Website also said " Come visit us in our brand new location at the New Hartford Shopping Center. We are located next to The Princess Shop and The Indigo Tree! January 27-29 Am-Jam Tattoo Expo, Syracuse, NY. February 24-26 Cleveland Tattoo Convention, Cleveland, OH. April 07-09 Baltimore Tattoo Convention." The website's header had tattoo as the most important optimized keyword. It is followed by piercing, microdermal, and tattoo removal which isn't as highly ranked as tattoo. The next words bodilycharm.com used was permanent cosmetics. tatoo was included but might not be seen by search parsers.